Top 5 On-Page SEO Best Practices
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On-page SEO refers to the optimization of elements present on the website. The goal is to rank higher on search engines. Every element plays a role in on-page SEO, from your chosen text, video, and pictures. It’s different from offline SEO, where you utilize external websites to help in your goal to rank high. Here are the top five on-page SEO practices you might want to consider.
- Include the keywords on the title tags and meta descriptions
Google’s algorithms might be smart, but it still has difficulty looking for connections on your page. Therefore, it helps to use keywords where Google might look for them. It includes the title tag and meta description. They serve as a foundation on the Google result page. These are also the titles users will see once the page results appear. You don’t have to use the same keywords all the time. A variety of primary keywords is also useful.
- Be smart in using URLs
You might think URLs have nothing to do with your online ranking. The truth is the algorithms also look into them. Your URL should be short but descriptive. Include the keywords in the URL. Before users look into the content, they will already have an idea about what they’re reading based on the URL. Use hyphens to separate the keywords and use lowercase letters.
- Add alt text to the images
The problem with pictures is Google can’t read them. Therefore, there’s no way to rank high based on your chosen photos. Even if they’re relevant and top-quality, they won’t affect your ranking. Hence, using alt text is critical. You want Google to understand what the photos are and use them in ranking your page. If you feel confused about how it works, consider working with an experienced Boston SEO agency. You won’t have to figure out how to deal with SEO challenges since these experts know what to do. Expect results based on the strategies used.
- Improve quality
Every page on your website must make sense. The description should be precise and easy to understand. The goal of on-page SEO is to reduce bounce rate too. You want visitors to stay on your page. They must find crucial details. Poor quality might make them want to leave the site even if there’s useful information elsewhere.
- Improve loading speed
You might not think loading speed is crucial in on-page SEO, but it is. You can’t have a slow-loading website since it turns off visitors. It also tells Google’s algorithms not to rank your page high. No one wants to visit a site with slow speed. Remove unnecessary content if need be. Again, you can consider working with Boston SEO firms if you need help boosting the speed.
With these tips, your on-page SEO efforts will eventually pay off. Don’t be complacent, though. Your competitors are also taking steps to rank high. So don’t rely on current achievements and strive hard to dominate the field. If you feel you’re moving up, keep trying.